Monday, December 31, 2018

Great Lessons You Can Learn From Paytm

Great Lessons You Can Learn From Paytm

Great Lessons You Can Learn From Paytm


What is Paytm?

Paytm is a digital cash service which provides the transaction even without physical money founded by Vijay Shekhar Sharma in 2010 with parent organization one 97 communication Paytm came into after the demonetization in India Vijay Shekhar Sharma the youngest billionaire from India.

What is the revenue model of Paytm?

The long form of Paytm is "pay through mobile" which is nothing but the payment SBI mobile App actually Paytm is a company's brand one97 Communications. The shareholding of Vijay Shekhar Sharma from one97 Communications is 21% Pinterest maximum share holding with Alibaba which is a Chinese E-Commerce company the shareholding 197 of Alibaba is above 40% and the 30% share holding with the rest of partner and the 9% share holding is with few peoples including Ratan Tata my Paytm is building its name Paytm E-Commerce Private Limited which include E-Commerce and payment gateway using Paytm so what's the business model Paytm business model stands for three verticals number one is the recharge business another one is e-commerce business the third one is not a benefit of mobile wallet business for which the Paytm was created winner 2010 mobile recharge business was came into existence by Paytm for example DTH electricity water bill landline bill effect of bills where paid by the Paytm rhetoric join the insurance then let College fees Kundan loan as consumer goes to the retailer turn the recharge of fume amount companies pay him about 3 to 5% of sometimes 2% to the retailer similarly Paytm works only Commission as he done the recharge Swag there are tons of Richa audio using Paytm much more fashion then the retailers and amongst that Commission Paytm refund few few commission in terms of cashback the thing is that not the amount of Paytm get the commission amount it gives you in terms of cashback call the main motive of Paytm is to satisfy the customers need maintain the customer relationship so in this way landline bill data card bill recharge bill Paytm use this model of commission arduino electricity bills and other government payments are also done using Paytm but there's no Commission for PayTM cause government doesn't easily give you permission but in order to maintain the customer space DM tips Paytm has one rule if I need to provide custom for free then I am ready Sona let's talk about the Paytm E-Commerce business Paytm anthem revenue from its E-Commerce similar to the Flipkart Amazon Snapdeal other websites of e-commerce this company is a work similar to the product product base Commission as the product says this company awards their own product Commission by the product owner about 10 to 27 percent of commission charged On the sets Ram Avtar Commission data new in terms of cashback so similarly in this business they also provide the so now let's go to the main business of Paytm which is not there then the Paytm wallet which is the pad instrument if you want to start a E wallet business then in India it is necessary to use the PPI that is pre paid instrument licence there are three types of wallets open wallet semi closed loop wallet and closed loop wallets show the wallets available in the market like Paytm MobiKwik are the semi closed loop wallets semi closed loop wallets are those wallets by which you can make payments on different sites but you can't withdraw cash from it sudisa bicycle is Semi closed loop wallets so how Paytm earn from Paytm wallet?
as you can see in the above images if we are loading money into the wallet will charge nothing if you purchase something at merchant site the charges will be nothing similarly wallet to wallet transfer will also charge nothing absolutely nothing in case of wallet to bank transfer for KYC completed customer for those customers which completed their kvic 1% of the amount to be transfer and NIT bank transfer basic customers which haven't completed their device will be 4% of the amount to be transferred total medium focuses on the productivity which is nothing but that the ability of to categorise the maximum customers that wallet that will increase in the transactions so the question arises is Paytm have something not Swag of year 2015-16 the total revenue of Paytm is about 920 crores by having a loss of 15% 34 crore cos Paytm is investing a lot in marketing Paytm is sponsoring the cricket matches this a lot investment and as you are aware of match is about 2.18 crore and recently Paytm has been purchased the new payment Bank licence which is included in the investment plan

1 comment: